Study: Print Ads Drive Online Traffic and Consumer Purchasing

april 24, 2008  08:59 am
Consumers frequently combine newspapers and the internet to research products and make purchases, according to new research by Clark, Martire & Bartolomeo, which was commissioned by Google. "According to the study, among people who research products and services after seeing them advertised in newspapers, two-thirds (67 percent) use the internet to find more information," the Newspaper Association of America says in a release. "Of that group, nearly 70 percent of consumers actually make a purchase following their additional research."