Study: Online Ad Clutter Hurts Ad Effectiveness

december 12, 2008  09:16 am
Burst Media surveyed more than 4,000 web users in order to better understand how clutter impacts their experience and perception of advertisers. 75.5 percent of the respondents who remain on a site they perceive to be cluttered said they pay less attention to ads appearing on its pages. Nearly 30 percent of those surveyed said they leave a site immediately if they perceive it to be cluttered.