Study Offers Surprising Numbers on Newspaper/Yahoo Deal

september 27, 2007  09:35 am
Deutsche Bank analysts estimate the advertising alliance between around 400 newspapers and Yahoo "could push newspapers into positive revenue territory a year earlier than originally forecasted," Editor & Publisher reports. The upswing could come as early as 2009, and papers involved in the deal could see a lift in year-over-year online revenue growth from 20 percent to 40 percent by the second half of 2008, the study says.