Study: 40 Percent of Americans Open to Behavioral Targeting

december 7, 2009  08:03 am
A new study from market research firm Synovate finds that 32 percent of Americans would be open to having their web browsing habits monitored if it meant they received ads more relevant to their interests, as long as they couldn't be identified as an actual person by the data collected. Another 8 percent said they would be open to behavioral targeting with "few, if any, concerns," but 35 percent said they weren't interested because of privacy concerns.