Study: 28 Million Subscribers Responded To At Least One Mobile Ad

april 2, 2008  08:50 am
The Nielsen Company has announced the results of its bi-annual Mobile Advertising Report, which found that 23 percent (58 million) of all U.S. mobile subscribers have been exposed to advertising on their phones in the past 30 days, and about half of those (28 million) say they responded to a mobile ad in some way. In addition, the study found that 13 percent of users are "open to mobile advertising if it improves the media and content currently available," and 14 percent is "already open to mobile advertising so long as it is relevant to their interests."