State of the News Media: Mixed Forecast for Alt-Weeklies

march 18, 2008  11:50 am
The annual report issued by the Project for Excellence in Journalism finds the alt-weekly industry still struggling with an aging readership, stalled circulation, and increased competition, especially online. However, the report notes that the overall reader migration from print to web might eventually benefit alt-weeklies, since online is "a platform well suited for a sector that specializes in niche, intensely local content." Also noted: small and mid-market papers are seeing the most growth in revenue; and alt-weekly readers are "perfect" media users, with "a tendency to be avid consumers of other media, more so than the public overall."