Milwaukee, Wis. May 7, 2008 --
Cascio Interstate is proud to announce that the
Shepherd Express and ExpressMilwaukee.com, Milwaukee's local guide to entertainment, will be a co-sponsor of the Groove Garage Stage of Local Music at this year's Summerfest.
In addition to sponsoring the stage with Cascio Interstate, the
Shepherd Express will publish three guidebooks to Summerfest. The Comprehensive Guide to Summerfest 2008 will be inserted in the June 12th issue of the
Shepherd Express. There will also be an issue on June 26th focusing on Summerfest and on the Groove Garage Local Music Stage.
"The
Shepherd Express is an excellent resource for local musicians and for people who love music in this town. Partnering with WMSE and the
Shepherd Express and ExpressMilwaukee.com further entrenches our commitment to the local music scene. The Cascio Interstate Groove Garage Stage will feature some of Milwaukee's best local music talent," commented Mike Houser, CEO of Cascio Interstate.
ExpressMilwaukee.com will feature daily show blogs and will turn the homepage over to Summerfest coverage for the entire duration of this year's event. There will also be a special section online dedicated to all the Summerfest 2008 coverage from the print and online editions of the
Shepherd Express.
"This stage represents some of the best local music from Milwaukee. Our local music coverage keeps getting better as we have added staff and increased our online resources. We want local bands to feel like the
Shepherd Express and ExpressMilwaukee.com offer them tools to get the word out, " said Andy Vogel, vice president of advertising and online for the
Shepherd Express and ExpressMilwaukee.com.
Every week this summer the
Shepherd Express will be focusing on local music and events across Greater Milwaukee. The weekly guide "This Week in Milwaukee" is one of the most read sections of the
Shepherd Express, which also publishes a daily events guide "Today in Milwaukee" on the homepage of ExpressMilwaukee.com. For the most comprehensive arts and entertainment resource in Milwaukee visit
www.expressmilwaukee.com.
Cascio Interstate Music is among the nation's top musical instrument retailers, ranking 14th in the United States. Cascio has been operating for over 60 years and is headquartered in the suburban Milwaukee, Wisconsin marketplace, which houses its retail Superstore, Call Center, Web Center and corporate offices. Its Distribution Center in Waukesha, WI handles over 40,000 items. More information on the Company is available at
www.interstatemusic.com.
The
Shepherd Express is an independent weekly newspaper available free at over 1,170 locations in southeastern Wisconsin. Having recently celebrated its 25th anniversary, the
Shepherd Express also distributes the largest annual festival guides in Milwaukee, including the Milwaukee City Guide, all official Summerfest Guides, and guides to the Wisconsin State Fair and the Milwaukee International Film Festival. Serving 300,000 readers in the Greater Milwaukee area, the
Shepherd Express has the third-largest newspaper readership in all of Wisconsin.
Contact Information
Andy Vogel
Shepherd Express
www.expressmilwaukee.com 414-292-3807
