Shafer Says Free Commuter Dailies About Business, Not Journalism
By AAN Staff
july 17, 2003 12:11 pm
"Before the Express can work as
an advertising vehicle, it must first
achieve marginal editorial success,"
Slate's Jack
Shafer says about Washington Post
Co.'s
"latest strategy to reclaim young AWOL
readers."
New Times CEO Jim
Larkin tells Shafer the Post and other
dailies are
trying to stem the erosion of their near
monopoly that began in the
early 60's; San Diego Reader's
Howie Rosen suggests the
papers have priced themselves out of
local markets with their steep advertising
rates. Village Voice Media CEO
David Schneiderman says the
dailies "patronize" young readers, and
"then wonder why they don't read their
newspapers."