Seeking Adult Ads, Dailies Encroach on Alternative Turf

july 16, 2002  01:28 pm
"It's a newspaper advertising category that for decades has been owned lock, stock, and fur-lined handcuffs by alternative papers," reports Editor & Publisher's Mark Fitzgerald. "But now increasing numbers of daily newspapers are coyly succumbing to the many seductions of sex ads." Don't provide a sales rep, jack up the rates, slap restrictions on the ads -- despite these barriers, adult sections in most alternatives still grow like kudzu. Daily papers are beginning to take notice.