Seattle's New Way to Fetishize Coffee

Steven Miller
Seattle Weekly | December 22, 2008
As a marketing strategy, "cupping" is straight from the wine-industry playbook. As a means of enjoying coffee, it's mostly hot air.

Seattle Weekly

Seattle Weekly is the largest weekly in the Northwest and the predominant alternative to the JOA daily papers in Seattle. Founded in 1976, it serves up fiercely independent coverage of Seattle politics, urban issues, and arts, with prize-winning reporting and...
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