Saturation Ad Trend Accelerating

january 17, 2007  12:37 pm
Advertisers are turning to the smallest nooks and crannies in public and private spaces to reach an increasingly distracted, on-the-go public, reports the New York Times. From supermarket eggs stamped with the names of CBS television shows to commercial jingles on school buses, marketers are trying to catch the public's eye no matter where they are or what they are doing. "What all marketers are dealing with is an absolute sensory overload," says Gretchen Hofmann, a marketing and sales executive at Universal Orlando Resort. "Ubiquity is the new exclusivity," says another exec.