Salt Lake City Weekly Owner Responds to Spurious Ad Claims

april 2, 2007  02:23 pm
Last week, the entertainment magazine In Utah This Week ran an ad claiming that it has eroded the alt-weekly's readership by 20 percent in five months. But Weekly owner John Saltas sarcastically points out the ad -- which appeared in the Salt Lake Tribune, In Utah's sister publication -- grossly overestimates the magazine's readership by referencing the wrong numbers. "CUME numbers mostly impress young reps and rookie managers and are a crock when used to purposely mislead as the In Utah folks did in [the] ad," Saltas says.