Retailers Offer Advice on Keeping Ad Dollars

march 23, 2005  12:15 pm
Carey Watson, who recently retied as senior vice president, marketing, at Burdine’s-Macy’s, delivered a strong message about retail advertising to executives during a panel session at NAA's Newspapers ’05 conference in Dallas this morning. Watson, now a consultant to Federated, explained why newspapers are losing retail advertising dollars and what they can do to stanch the bleeding.