Research Shows Gen Y Tough For Traditonal Media
By AAN Staff
october 27, 2003 05:56 pm
Preliminary findings that scenarioDNA provided
MediaDailyNews show Millenials are not just a
phenomenon, but a new consumer force to be
reckoned with. They generally go with the
undercurrent, and look to their peers more than
anyone for guidance and recommendations.
"Marketers need to reach the Gen Y leaders to
pull the masses," says Tim Stock, managing
director and co-autho