Report: Marketers Will Pay More for Reader Data Than for Advertising

august 26, 2009  12:36 pm
The advertising broker and technology firm Pontiflex says in a recently released report that marketers will pay publishers an average price of $2.27 for each reader that fills out a form with their name, email address and other bits of personal information. "That hefty price suggests publishers should consider abandoning cheap ads sold for guaranteed prices and should instead try to use space on their web pages to convince readers to turn over their personal information," Forbes' Evan Hessel writes.