Report: Interactivity Pushes Internet Ad Revenues Up 26 Percent

may 30, 2008  08:34 am
According to the Interactive Advertising Bureau's (IAB) Internet Advertising Report, conducted by PricewaterhouseCoopers and released this month, internet advertising revenues in the United States totaled $21.2 billion for 2007, up from $16.9 billion in 2006. "This achievement is a testament to the continued vitality of interactive," IAB president and ceo Randall Rothenberg says. "Explosive innovation in the industry is providing marketers with new and unique ways to reach consumers."