Remembering the Earthquake That Ended the Santa Cruz Sun

october 16, 2009  03:30 pm
Remembering the Earthquake That Ended the Santa Cruz Sun
In this week's Santa Cruz Weekly, Stephen Kessler goes back 20 years in time to revisit the Loma Prieta earthquake, which destroyed downtown Santa Cruz -- and ended his alt-weekly, the Santa Cruz Sun. After surveying the quake's damage to not only his home but the city's downtown core (home to so many of the Sun's advertisers), Kessler "broke the news to the staff that we would put out one last issue and call it quits." That staff included sales manager Bradley Zeve, who went on to start the Monterey County Weekly, and many writers who would later contribute to Metro Santa Cruz (now Santa Cruz Weekly). Kessler says that final issue was the paper's best ever -- "a true-to-life account of the city's most apocalyptic event since the 1955 flood."