Radio Reports Gains in Nationals; Local Advertising Remains Flat

september 16, 2003  12:54 pm
The radio industry is slowly coming out of the slump that has plagued the medium for most of the first half of the year. According to figures released Monday by the Radio Advertising Bureau, radio advertising rose 3 percent in July, with national continuing to lead the way with a 12 percent gain. Local advertising, which accounts for 80 percent of all radio revenue, was flat for the month.