Radio Buyers: Clear Channel Wants "More" for Itself, "Less" for Clients

october 5, 2004  10:05 am
Less may be more in Clear Channel's vision of the future, but the radio giant Monday announced plans to provide something more to advertisers and agencies to help them make less. Clear Channel Radio officially unveiled the Clear Channel Radio Creative Resource Group, a new unit aimed at weaning Madison Avenue off of the highly cluttered medium's 60-second advertising unit in favor of shorter 30-second spots.