Radio Ad Placements Moving Away From Broad Focus On 25-54

october 9, 2003  09:54 am
When it comes to buying advertising time, some habits die hard, like what appears to be a single- minded focus on targeting broad demographic groups.  In television that demographic is adults 18-49 and in radio it has long been adults 25-54.    But advertisers are starting to move away from targeting all-encompassing groups, helped along in the past few decades by the emergence of media outlets that concentrate on niche audiences. In radio the percentage of ad dollars targeting the 25-54 demographic has been falling for the past seven years,