Print Advertising Slump Likely to Stick Around, Hurting Margins

january 9, 2007  06:29 pm
Get used to it. That's the message for the daily-newspaper industry found in a new report on print profit margins released by Prudential Equity Research, reports Editor & Publisher. The article points to McClatchy's surprise sale of its flagship daily, the Minneapolis Star Tribune, as yet another sign of the times. "Many newspapers operate at a 30 percent [margin], but those don't seem to be the ones for sale," says Steven Barlow, Prudential's lead analyst.