Poynter: Online and Print Headlines Need to Work, not Match

january 9, 2007  06:16 pm
Amy Gahran says that papers that use the same headline for an article in print and on their Web site are making a mistake. "Online headlines should be intuitive, not cryptic, vague, or leading," says Gahran. "A well-crafted online headline provides the reader with sufficient information and incentive to decide whether to click a link to read the story." NOTE FROM AAN: Descriptive headlines also optimize search-engine results.