Poll: Advertisers Migrating From Print To Web

july 27, 2009  11:18 am
A recent LinkedIn/Harris Interactive poll of 1,015 top executives at ad agencies and their corporate clients found that while the number of advertisers using print and online are still roughly equal the trend lines for the two media are headed in opposite directions. While 88 percent said they were using print, and 92 percent said online, 74 percent of those using internet say they are using it more than they did one year ago, while 49 percent of advertisers that use print say they are using it less.