Political Ad Spend Strong in '08; Expected to Continue in '09

december 3, 2008  09:45 am
TNS Media Intelligence says almost $2.7 billion was spent on political advertising this election season, up from $1.7 billion in 2004, according to Broadcasting & Cable. TNS predicts that political ad spending will remain robust in 2009, as a result of gubernatorial elections and advocacy groups that run issue-specific ads.