Political Ad Spend Expected to Surge in 2010

october 22, 2009  11:57 am
A new Wells Fargo Securities report says political advertising will hit $3.3 billion in 2010, an 11 percent increase over 2008, but a 4 percent decrease from 2006. The bump in spending "will be fueled by the election of 37 governors, 38 senators, the entire House of Representatives and issue advertising (which could approach $1 billion) on hot-button topics such as healthcare," Adweek reports. While most of that $3.3 billion is expected to go to TV, the forecast predicts that newspapers will get $95 million, and internet will get $50 million.