Pitch: Between 18 And 34 Reasons To Buy MTV

may 5, 2004  10:27 am
At its upfront presentation tonight, MTV Networks is expected to reveal new research showing that it's the prime beneficiary of the falling numbers of adults 18-34 at most of the broadcast networks. MTV Networks saw its 18-34 delivery jump 12 percent in the fourth quarter of last year compared to the same period a year earlier--the highest of only two networks that had double-digit gains in gross ratings points in the period.