Philadelphia Launches Promo Blitz Online and in Alt-Weeklies

january 11, 2007  01:32 pm
The City of Brotherly Love is now the City of New Media Self-Marketing. The "uwishunu" campaign, announced by the mayor last week, marks the largest single investment by a U.S. city for a marketing effort centered on new media, according to the Bulletin. But print media also forms part of the two-year, $5 million plan. Along with a Web site featuring live blogging by locals and members of the Philadelphia arts community, the campaign will include custom-content inserts in alt-weeklies in New York, Boston, Providence, Baltimore, and Washington, D.C. "The world has changed," proclaimed Philadelphia Mayor John Street, "and in this ever-changing world, people get their messages in a very different way."