Papers Underspending in Newsroom, Overspending in Advertising

february 27, 2007  10:30 am
A new study done by researchers at the University of Missouri-Columbia analyzes financial data from papers with a circulation of 85,000 or less and finds that "news quality most directly affects the bottom line," according to DM News, which covers direct and internet marketing. The study will be published in April's Journal of Marketing.