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Online Research on Used Cars Soars

By AAN Staff
july 12, 2004  10:06 am
J.D. Power and Associates reports that online use among used-vehicle buyers has jumped sharply, with 54 percent of late-model used-vehicle buyers using the Web during their shopping process. That's up from 47 percent in 2003, according to the J.D. Power and Associates 2004 Used Autoshopper.com Study released on Wednesday. "This is the most explosive growth in the used-vehicle automotive Internet user rate we have seen in three years," said Dennis Galbraith, senior director of research for J.D. Power and Associates. "Not only are shoppers using the Internet in greater numbers, but also far more of them are finding their purchase decisions are impacted by information found online."
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