Online Newspapers Drive Vehicle Buyers

december 28, 2004  09:32 am
The Internet's impact as a research tool for car buyers is greater than ever. It is both a persistent influence and a displacement medium for the more traditional ways auto manufacturers and dealers use to reach buyers. CNW Marketing Research of Bandon, Ore., has taken an in-depth look at which media influence buyers at various stages in their purchase decisions, and which formats Internet users consider to be effective.