Online Event Listings: Can Alt-Weeklies Maintain the Franchise?

may 9, 2007  01:46 pm
Event listings have long served as the sine qua non of alt-weeklydom, but with the likes of Google, Microsoft and Yahoo focusing on the online distribution of event information, our share of the market is less than secure. That's why AAN commissioned Jackson Free Press publisher Todd Stauffer to review the state of the art in online event listings to help AAN members defend their turf. In his presentation at the AAN convention, Stauffer will suggest best practices for presenting online events; recommend tools to enhance the distribution of event information online while facilitating a web-to-print workflow; and propose technology standards for integrating event content into popular social-networking tools.