Olympic Gear Raises the Bar

NOW Magazine | August 11, 2008
This month, the world's eyes are on Beijing for the 29th Summer Olym­piad. Governments and cor­por­­ations have spent millions to make sure the athletes perform at the peak of their abilities. These days, much of this cash gets spent on research into high-tech materials and equipment rather than on training programs.

NOW Magazine

NOW Magazine - winner of the Utne Reader 2001 Readers Poll Award for Local Coverage - is Canada's leading alternative news and entertainment weekly, and has been since its inaugural issue in September 1981. Over the years NOW's weekly readership...
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