NOW Magazine Creates Hybrid Documentary/Mockumentary About Itself

october 20, 2009  12:23 pm
The Toronto alt-weekly last week debuted NOW Magazine: The Movie, a nine-week web film series that simultaneously chronicles the paper's history and makes fun of it in the mockumentary style. In the movie, a fictional theater troupe is commissioned by NOW CEO Alice Klein to create a musical about the paper on the heels of its 25th anniversary in 2006, with that plot intertwined with archive footage from NOW's real-life history. "It is actually truly funny, and one of the only ways you can achieve that is to be prepared to take the piss out of yourself," editor and publisher Michael Hollett says. "It's entertaining, but at the same time there is real information that emerges about our history, which is a pretty proud one." The five-minute episodes, directed by Second City alum Brian G. Smith, will all be released on the NOW Magazine: The Movie microsite. You can check out the trailer below.

NOW Magazine - The Trailer from NOW Magazine on Vimeo.