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NOW Magazine Confronts Drop in Print Readership

By AAN Staff
may 20, 2008  11:47 am
Canada's Print Measurement Bureau recently released numbers showing a 14.2 percent drop in NOW's readership over the past two years, according to the Globe and Mail. The Canadian daily uses the readership drop as a springboard to examine the state of Toronto's alt-weeklies -- NOW and its competitor Eye Weekly, which is in the same ownership group as the daily Toronto Star. "Alt-weeklies are a particular case. Entirely reliant on advertising revenues, their revenue is not augmented by subscriptions or newsstand sales," the Globe and Mail reports. "At the same time, they're threatened by a panoply of other free offerings." NOW publisher Michael Hollett shrugs off the latest numbers, and says the paper's health is strong. "It's just one of many ways of counting," he says. "Our boxes are empty and business is good." Indeed, the Globe and Mail reports that NOW's ad revenue was up in 2007, and Hollett notes that the paper continues to innovate -- and gain readers -- online.
View full article at The Globe and Mail
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