Now Madison Avenue Asks: 'Where Have All The Young Gals Gone'
By AAN Staff
november 20, 2003 08:17 am
Following weeks of finger pointing over a sudden
decline in ratings among young adult men, the
major broadcast networks are faced with an
equally troubling, but somewhat less debatable
decline in ratings among young adult women.
Buyers suggested the latest development further
reinforces the notion that the shifts taking place in
TV viewing patterns are part of a fundamental
change in the nature of media consumption
driven by a generational shift and are not merely
the result of lackluster programming or scheduling
patterns.