Nielsen: U.S. Ad Spending Down 12 Percent in First Quarter

june 9, 2009  10:22 am
Preliminary figures show that the decline from 1Q 2008 to 1Q 2009 amounts to a drop of $3.8 billion in total U.S. ad spending, according to Nielsen. Local newspaper advertising was off by 14.3 percent, while internet advertising was only down by 3.4 percent. The worst-faring sector was local newspapers' Sunday supplements, which was off by 37.7 percent.