Newsweekly for Upscale Young Adults to Launch in Atlanta

august 10, 2004  05:45 pm
Patrick Best, a former ad salesman at Creative Loafing Atlanta, will launch The Sunday Paper next month, the Atlanta Journal-Constitution reports. He hopes to reach affluent 25- to 44-year-olds tired of what he perceives as some alternative weeklies' left-leaning and pessimistic slant. "Being an American and living in the United States is a good thing," he says. "We will not be constantly, ad nauseam, critiquing it to the point people don't feel good about it." Fifty-thousand copies of the paper will be distributed each Saturday in the city's high-rent ZIP codes and northern suburbs.