Newsprint Consumption -- And Price -- Continue to Drop

february 2, 2007  01:15 pm
Statistics released this week by the Pulp and Paper Products Council show that, in 2006, total U.S. newsprint consumption decreased 6.3 percent from the previous year. Paul Quinn of Salman Partners tells Editor & Publisher newsprint consumption is down 24.2 percent since its 1999 peak, as publishers have "reduce[d] consumption by format (broadsheet to tabloid and web-width reductions) and page count (elimination of daily stock tables)." The price of newsprint has seen a large drop in recent months, as well, according to Deutche Bank's Mark Wilde, falling $35/tonne in the past two months to $614.74/tonne.