Newspapers Woo Investors With Looming "Transformation"

december 11, 2006  03:35 pm
The country's leading newspaper companies realize it is time to join their new-media competitors, not fight them, reports Rick Edmonds of Poynter Online. Representative of the coming industry "transformation" is Gannett's decision to train 362 print journalists as videographers by the end of January. Edmonds also highlights increasing collaboration between newsprint chains and Internet search giants Yahoo! and Google. Such developments are markers "that newspaper companies have moved beyond merely wringing their hands at the rise of these potent competitors and are figuring out ways to make money together with them."