Newspapers Plan E-Commerce Despite Uncertainties

september 15, 2004  10:37 am
Some newspapers have begun allowing readers to buy goods directly through online classifieds or bid for merchandise on the papers' Web sites, but their entrance onto the e-commerce stage is off to a rocky start. The industry agrees that papers must have a strong presence online as readers spend more time on the Internet, but debates both readers' interest in local papers as online shopping destinations and whether such transactions can be profitable for newspapers.