Newspapers Continue to Struggle With How to Make Money Online

may 23, 2007  11:11 am
As advertising revenues for many print products stagnate or worse, most publishers are seeing enormous growth in online ad revenue. That's the good news. But as Editor & Publisher notes, many papers are grappling with how to grow online revenue quickly enough to replace lost print sales. The three big issues yet to be resolved in the digital transition, as seen by E&P, are that there is no "universally accepted norm" for audience measurement; behavioral targeting is still a fledgling practice; and "experiments in paid content are so few, and far from resounding successes."