Newspaper Web Audience Grows, Revenues Decline

february 2, 2009  09:51 am
The Newspaper Association of America (NAA) says that unique monthly visitors reached a record of 67.3 million in 2008 -- up 12.1 percent over 60 million in 2007. But as Media Daily News reports, the big increases in traffic simply are not translating into increased online revenues. Fourth-quarter figures are not yet available from the NAA, but online revenues slumped 2.4 percent in the second quarter and 3 percent in the third.