Newspaper Readership Down among Youth

march 5, 2004  10:01 am
More people are reading daily newspapers, but in 2003 they spent a minute less on the weekday paper and seven minutes less on the Sunday paper than they did the previous year. Readership continues to drop in the 18- to 24-year-old age group "despite fresh efforts by many papers to reach younger readers," Editor & Publisher reports. Highest readership was found among African Americans and those 65 and older. Findings are from a survey by the Readership Institute, a division of the Media Management Center at Northwestern University.