New Youth-Oriented Tabs Avoid In-Your-Face Tone of Alternatives, Monitor Reports

february 10, 2004  03:17 pm
The new entertainment-focused papers popping up in cities across the U.S. are "a melange of Entertainment Weekly and Reader's Digest," delivering simple content and big photos, says The Christian Science Monitor. But don't expect them to carry Savage Love. AAN Executive Director Richard Karpel says content shaped by focus groups "doesn't create a very compelling product." Readership Institute Director John Lavine argues that the hundreds of thousands of readers who pick up the tabloids prove there's a market.