New York Times Explores New Twitter Search Products

september 22, 2009  03:08 pm
Saying there is "a lot of power in organizing and curating this world," The New York Times Company senior VP of digital operations Martin Nisenholtz told OMMA conference attendees yesterday that Times has built a search product that aggregates Twitter commentary from both editors and readers for its popular fashion-themed blog The Moment and it plans on building many more. "If you go out and search Twitter, it doesn't work very well," he said. "It's very literal."