Heading to the AAN Web Conference in San Francisco? Check out the
updated schedule of speakers and sessions here.
And don't forget, the AAN member rate of $99 per person ends this Friday,
January 13, going up to $199 per person after that.
REGISTER HERE
2012 AAN Web Conference Schedule
Thursday, January 26 1:45 to 2:45 pmWelcome and Opening SessionTerry Heaton a well-known blogger at his PoMo Blog, will talk about the newest monetization trends in local media and the reinvention of local media.
2:45 to 3:15 pm (concurrent sessions)Is UX on Your Checklist?Good usability, whether website, tablet or mobile application is a key factor in maintaining readership. Most of us don't have an in-house expert, so it has to become part of the editor's focus (yes, one more thing.) Come hear from Andrew Maier, a leading thinker on UX and author of UX Booth, on easy things you can do to make sure your online properties are well-designed and highly usable to the regular reader or to the new one.
2:45 to 3:15 pm (concurrent sessions)How to Get in on the Buy, Even if You're a Small FryWe'll hear from digital experts on the latest trends in digital buys and how to make sure you don't miss out.
3:15 to 4:15 pm (concurrent sessions)Hands-on LearningWe'll have the creators of cutting edge apps, tools and information clearing houses that will give tutorials, including: Pro-publica, MapBox, TRAC, Cont3nt, ImageX and more. Note: this session is designed for web producers and editors with some technical experience.
3:15 to 4:15 pm (concurrent sessions)Twenty ThingsTwenty things you can do right now to get more pageviews, make money online, etc. Thing one: come to this session.
4:15 to 4:45 pmOpen Source TrendsThe latest trends and programs in free open source software that you need to know about.
4:45 to 5:30 pmUser groups and roundtablesFriday, January 269:30 to 10:15 amKeynote AddressSpeaker: Greg Stuart, Mobile Marketing Association and Former Head of IAB
10:15 to 10:20 am A Word from our Sponsors10:20 to 11:10 amHow to Build What's Next for NewsEntrepreneurial Journalism, author Mark Briggs will discuss the intersection of journalism and entrepreneurship. It's about the new business models for news and the startups and new projects that are flourishing around us, giving us a preview of what's next for news.
11:15 to 11:45 amTrends in Mobile Ads and SearchSpeaker: Grace Dolan, Head of Mobile Search, Google
11:45 am to 12:30 pmSmartypants Showcase We will see demos from cutting-edge resources and applications. Here’s the thing: all of them are free and easy to use and you should be using them.
Presenters: Eric Gunderson, Mapbox; Anton Gelman, Cont3nt.com; Russ Choma, TRAC; Karen Borchert, OpenPublish/OpenAtrium/Tattler
12:30 to 1:30 pmNetworking Lunch1:30 to 2:15 pm (concurrent sessions)Cool shit with data for free.Sarah Cohen, Duke University's Knight Chair, will lead a session on cool tools to use data and graphics.
1:30 to 2:15 pm (concurrent sessions)Online Promotions Advertisers are now media companies themselves...and thus the competition. But right now, there is money to be made and alts are in a good position to own a piece of the market. How do we do so?
2:30 to 3:15 pm (concurrent sessions)Trends in Digital adsWebsite, newsletter, sponsorships and more. We'll discuss what clients are looking for on both a national and local level.
2:30 to 3:15 pm (concurrent sessions)MetricsThis session will show you another look at how to apply them editorially, how they can help you do better journalism and keep traffic climbing at same time.
3:30 to 5 pmIgnite at AAN: Three minutes, 15 slides. What Would You Say?At Ignite events around the country, artists, technologists, thinkers, and personalities take the stage to answer this challenge. We are bringing the concept to AANWeb. Our goal is to spark new conversations and collaborations across cultures and disciplines. Come share your latest app, creative idea, hire...anything you think is cool. Each participant has 3 minutes and can present up to 15 slides. Presenters share their personal and professional passions, using 15 slides that auto-advance for a total of just three minutes. Interested in presenting? Email us at web[at]aan.org Examples of Ignite talks are here: http://ignite.oreilly.com/
Saturday, January 28
10 to 11:15 am
Innovative Revenue IdeasHow do you find new ways to sell out your ad space without selling out your soul? What great ideas can you steal from other papers and from bloggers and marketers? Neil Chase, who put in 25 years as a journalist and journalism professor and then five years on the dark side creating new revenue models, will lead a group brainstorming session where we share ideas, solve each other's problems and come up with new plans that people on both sides of the wall can love.
Presenter: Neil Chase
11:15 am to 12 pmSocial Media CheckupWhat should you be doing on Facebook, Twitter, Tumblr, Google+? What should you be doing right at this very minute? What about next month?
12 to 1 pmLunch (included)1 to 4 pm (concurrent sessions)Digital Storytelling WorkshopPresented by the Knight Digital Media Center, this workshop will cover most aspects of multimedia news production; from basic storyboarding to hands-on instruction with hardware and software for production of multimedia stories.
Presenter: Jerry Monti, Knight Digital Media Center
1:15 to 2:15 pm (concurrent sessions)Tablets Are Here to StayWhat are the trends? What should we be developing for tablets and how should we be developing for them?
2:15 to 2:45 pm (concurrent sessions)Mobile Ads and Monetization for Smartphone and TabletPresenter: Michael Becker, Mobile Marketing Association
3 to 4 pm (concurrent sessions)Budgeting for Technology RealisticallyWeb editor/no web editor? Programmer/no programmer? How do you deal with your staffing issues? We'll discuss these and other related issues.
4 to 5:30 pm Killer Video with Your Mobile Device/SmartphoneYvonne Leow, Associated Press