New Online Ad Model Riles Journalists

april 6, 2004  09:20 am
Backers of a new model hope to tap one of the last ad-free frontiers of the Internet -- the text of articles and message boards -- in what they bill as the ultimate contextual advertising play. Industry watchers question whether the new form of pop-up ads will be tolerated by online readers. But the IntelliTXT system, which rolls out today, is drawing the ire of journalists and others who say it not only blurs the line between advertising and editorial, it erases it.