New Demo: Young, Male Media Animals

july 27, 2004  10:07 am
Younger men are downloading, gaming, and IM-ing constantly, consuming a more divergent media menu just as many marketers suspect. And while traditional media like good, old-fashioned TV still has a prominent place in their lives, the younger the men are, the stronger their bonds are with digital media. These were just a few of several interesting findings from a new spate of consumer media research released Monday by media shop Carat in conjunction with laddie magazine Maxim.