New Campaign for Southern Comfort
By AAN Staff
september 23, 2003 11:32 am
The company has unearthed the story of M. W.
Heron, a bartender in New Orleans who created
Southern Comfort in 1874. Brown-Forman is
betting that Heron will help consumers develop a
greater connection with the brand. The goal is to
parlay consumer interest into an increase in sales
and a national campaign for Southern Comfort,
which Brown-Forman has brought to television for
the first time.