NBC Tells Wall Street 25-54 Demo, Not 18-49 Is Its Bottom Line
By AAN Staff
october 9, 2003 09:48 am
For years, NBC's central marketing pitch to
advertisers, agencies, TV critics and the trade
press alike has been the value of the network's
adult 18-49 audience. It has even gone so far as
to proclaim it is the only demo that really counts
on Madison Avenue. But on Wednesday, the
peacock network revealed its real demographic
bottom line to Wall Street: adults 25-54.