NBC Tells Wall Street 25-54 Demo, Not 18-49 Is Its Bottom Line

october 9, 2003  09:48 am
For years, NBC's central marketing pitch to advertisers, agencies, TV critics and the trade press alike has been the value of the network's adult 18-49 audience. It has even gone so far as to proclaim it is the only demo that really counts on Madison Avenue. But on Wednesday, the peacock network revealed its real demographic bottom line to Wall Street: adults 25-54.